Mutts Mavericks is our innovative adoption support service that helps rescues go the extra mile and ensure adoption success. By equipping new owners with immediate, practical guidance, we make it easier for dogs to thrive in their forever home, reducing adoption breakdown and re-admission, improving welfare and showcasing your rescue as a leader in adopter care.
Every rescue dog is a Maverick: a trailblazer with their own story. Rescue dogs may take a different path, but with the right support, their uniqueness becomes their strength and the very thing that makes them such wonderful companions, just like our Freddie.
What?
Mutts Mavericks is a co-branded adoption support package delivered in partnership between Martyn’s Mutts and rescue centres.Why?
To help every adopted dog stay in their forever home by giving new owners immediate, practical support.How?
Funded through the adoption fee and included in the adoption process, adopter details are securely passed to Martyn's Mutts.
Why Mavericks?
We chose the name Mutts Mavericks because rescue dogs are true mavericks in the best sense of the word: unique, resilient, and full of character. Just like independent thinkers who carve their own path, rescue dogs often have extraordinary journeys. They may not always fit the “usual” mould, but that’s exactly what makes them so special.
By celebrating them as Mavericks, we highlight their individuality and strength and show that with the right support, these incredible dogs can thrive in loving homes. The name reflects not just the dogs’ spirit, but also the pioneering approach of rescues who adopt this programme, putting them ahead of the curve in adopter care.
What’s Included:
A digital handbook written with warmth and expertise, helping adopters understand how their new dog feels and thinks. Co-branded with each charity partner, this includes:
• A step by step guide of the settling-in timeline
• An understanding of how dogs think and how to read canine body language
• Support with managing common challenges and what success really looks like
• An activity to help put the guide into practice
*Included in adoption fee
Settling-in Guide
45-60 minutes deeper dive into the Guide, offering reassurance and tailored guidance. A 1-2-1 Q&A session with the adopter complemented by a mini action plan to take away and implement in those critical first few weeks.
*Included in adoption fee
Video Consultation
Full 1-2-1 behavioural consultation including behavioural action plan based on a force free, positive reinforcement philosophy for canine behavioural issues including reactivity, hyperactivity, separation anxiety, housetraining, resource guarding, mouthing & biting and more.
*Optional at discounted charity rate
Discounted Behavioural Consultation
Benefits To Your Charity
Giving adopters practical tools to ensure the success of their new family member from day one. This proactive support helps reduce unsuccessful adoptions and subsequent re-admission, helping more dogs secure their forever homes.
Improved Adoption Success
We bring years of professional dog behaviour and training experience that meets industry best practice standards, ensuring adopters receive trusted, evidence-based advice tailored to rescue rehomes.
Professional Expertise on Hand
With immediate access to professional guidance, adopters feel supported, reassured and more confident in their ability to care for their new dog, strengthening their confidence in building a long term bond and foster commitment.
Enhanced Adopter Confidence
Be a maverick with our pioneering service to demonstrate your commitment to long term welfare and responsible rehoming, setting dogs and their new families up for success.
Strengthened Charity Reputation
Funded through the adoption fee, at a fixed rate, there’s no additional expense for your charity, creating added value without affecting your existing resources or funding.
Cost-Neutral for Charities
We comply fully with GDPR, giving trustees confidence that data is handled securely. Quarterly reviews provide clear insight into the consumption of the service, for full transparency and accountability.
Trustee Assurance
“Martyn really knows his Mutts! Martyn has helped us cut through the noise of the internet so we can develop strategies to support our new member of the family. Martyn has been sensitive, empathetic and kind when sharing his wisdom on how to support our dog through his adoption, his reactivity and nervousness. I highly recommend Martyn for anyone seeking help with their dog’s behaviour.”
✺ Frequently asked questions ✺
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No, it complements your existing advice with industry recognised standards and guidance.
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Adopters only receive materials and communications after the charity shares their details with the adopter’s consent.
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We will work with you to include the service as standard in your adoption packs.
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The charity. Adopters consent to sharing their details solely for this service.
Our Behavioural Philosophy
At the heart of Martyn’s Mutts is a commitment to force-free, positive reinforcement methods. We believe that every dog deserves to be treated with kindness and respect and that behavioural change comes through building trust, not fear.Rather than relying on outdated dominance models or punitive techniques, we work with dogs to understand the root causes of their behaviour. Whether it's anxiety, reactivity or fear based responses, our goal is to help dogs feel safe, confident and empowered to make better choices. This means:No aversive tools or punishments
We don’t use shock collars, choke chains or intimidation.Science based methods
We rely on modern behavioural science, focusing on motivation and reinforcement.Empathy for both dogs and owners
Behavioural challenges can be overwhelming. We’re here to support, not judge.
Maverick
ma·vuh·rik
Noun